What is WiFi Marketing?
WiFi marketing is an innovative way for brick-and-mortar businesses to build customer loyalty by leveraging on-premise guest WiFi to run highly targeted digital ads, send emails & SMS messages, and automate other customer communications.
Why Local Businesses Need WiFi Marketing
How WiFi Marketing Works
Over 50% customers stay longer at locations that provide free guest WiFi. The best part is that they don’t mind sharing their data to get access. Businesses can leverage this data for their targeted marketing efforts that benefit everyone involved. They can choose how and which data they want to collect, and customers, in turn, can choose what they would like to share out of available options—a phone number or email address, for example.
step 1
Connect
Guests connect to your open Wi-Fi network without a password.
step 2
Login
Guests are asked to login using social media, email, or SMS to get access.
step 3
Engage
Create a fully immersive guest WiFi experience with videos, images, social widgets and more.
Trigger when guests connect to WiFi
Trigger when guests disconnect from WiFi
Trigger when guests have not returned
Trigger when it’s a guest’s birthday 🎂
Filter automations based on data points
Delayed actions for drip sequences
step 4
Automate
Automatically set ‘smart’ triggers and actions, such as sending an email, SMS/MMS message through the platform or via 3rd-party APIs.
How Businesses Can Benefit from Guest WiFi Marketing
-
Airports
Offer secure Guest WiFi and track wait times and fooftall trends. -
Shopping Malls
Set up a mall network and generate advertising revenue. -
Venues
Engage guests with Social WiFi and generate customer data. -
Retail
Incentivize shoppers to connect to Guest WiFi and build loyalty.
-
Restaurants
Keep customers loyal with automated email and SMS. -
Hospitality
Offer the most popular amenity to hotel guests and serve ads. -
Automotive
Offer Guest WiFi at dealerships and automate service reminders. -
Vacation Properties
Guests expect free, safe WiFi, so in exchange for viewing ads.
How a White Label WiFi Marketing Platform Can Help Your Business
- Deliver a social-powered WiFi marketing solution under your own brand and domain.
- Collect valuable social data, measure and optimize WiFi marketing campaigns in real-time.
- Engage guests via email, SMS, social, advertisements, and thousands of 3rd-party integrations.
- Automatically send user and demographic data instantly into your existing marketing database.
- Build a retargeting list of customers who connect to Guest WiFi.
- Automatically generate guest data for any business offering Guest WiFi.
- Increase guest engagement and build customer loyalty.
- Run your own WiFi advertising network with banner and video ads, reporting and CTR tracking.
- Build and expand email marketing lists and social media presence.
- Increase foot traffic, time spent and customer spend.
- Set up, track and manage campaigns from anywhere in the world.
- Social Media Campaigns: Boost social engagement and awareness.
- Real-Time Engagement: Leverage existing coupon and loyalty efforts and drive incremental usage.
- Chatbot Initiators: Automatically trigger your chatbots in Facebook™ Messenger and WhatsApp.
- WiFi Loyalty & Coupons: Drive WiFi traffic to mobile contests and lead generation on-location.
- Mobile Contests & Lead Generation: Ask guest on-location for their feedback and get instant results.
- Guest Feedback & Surveys: Integrate directly with TripAdvisor for reputation management.
- Reputation Management: Leverage our built-in TripAdvisor Review Express integration.
Real Client Examples
Launch Your Own White Label WiFi Marketing Platform Today!
Join the THOUSANDS of Digital Agencies white labeling their own WiFi marketing platform
WiFi Marketing is here to stay!
It’s time to launch your own WiFi Marketing platform.
